Recently, the American Trucking Association (ATA) did a study on the effectiveness of advertising on trucks.  The ATA study showed:

  • 96% said fleet graphics had more impact than billboards.
  • 91% of people recalled words and pictures on fleet vehicles.
  • 71% reported they developed a favorable impression of the company when graphics were used.
  • 60% said they would base a buying decision on these impressions.
  • 98% of In-car audiences indicated they noticed truck-side ads.

“Outdoor mobile media billboards have a 97% recall rate” Source: Outdoor Advertising Magazine

96% of respondents say mobile advertising is more effective than traditional outdoor advertising.  Source: Outdoor Advertising Magazine TACA ‘s market research July/August

“94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%”  Source: Product Acceptance and Research

Mobile advertising generates 2.5 times more attention than a static billboard.  Source: Perception Research Services

91% of target audiences notices both graphics and text. Source: American Trucking Association and 3M

“Mobile advertising displays boost name recognition 15 times greater than any other form of advertising.”  Source: Product Acceptance and Research, Inc

“Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.”  Source:  The Point of Purchase Institute, Washington, D.C.

“Billboard advertising is one of the last messages a consumer receives before making a buying decision.  Nearly three-quarters of billboard viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home all times when billboard advertising has the opportunity to be influential.” Source: Arbitron National In-Car Study: 2009 Edition

“A significant amount of shopping occurs on the way home from work.  Consumers report there purchased are contemplated during the day and on the way home.  As such, outdoor advertising are vital to impact shopping and purchasing on the way home from work.” Source: Arbitron National In-Car Study, 2003

“During an economy in recession, outdoor advertising, with its high cost effectiveness, may be the best option for companies looking to increase brand awareness and maintain their competitive advantage during tough economic times.” Source: OAAA